Tuesday, April 8, 2008

Salespeople Go Where The Fat Profit Margins Are!

By Dr. Gary S. Goodman This is a great company to work for, the VP of Sales & Marketing whispered to me, as I was guided though the Seattle headquarters. These guys make about 250k a year, plus bonuses, and their biggest complaint is they have to be on the road two weeks a month. Your job as a consultant is to cut that down to one, by showing them how to use the phone effectively. I did my job well, and they were able to substitute a phone conference or two for a much more costly and fatiguing first visit to see their prospects in the flesh. But Ill never forget the ambiance of the place. It was an atmosphere of privilege. From my point of view, these sellers were lucky, theres no doubt about it. Having landed in the middle of a financial services boom, they were living large; possessed of no more talent than people I managed at Time-Life, who earned a fifth as much. Selling is one of the most inefficient labor markets around, and thats kind of nice if its what you do for a living and you can find a niche company or industry in which to thrive. Just follow the profit margins. Where theyre fat, youll stand a good chance of being paid way above your skill level. But where competition is harsh, and margins are thin, youll squeak by, even if comparatively, youre a superior salesperson. Youve heard the saying: This product sells itself, havent you? Thats what you want to represent. Its like playing for the Yankees or the Red Sox or the Braves, consistently winning teams. When you can get aboard with them, why would you even look twice at cellar dwellers like Tampa Bay or Kansas City? Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone and Monitoring, Measuring & Managing Customer Service, and the audio program, The Law of Large Numbers: How To Make Success Inevitable, published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC's Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com. Article Source: http://EzineArticles.com/?expert=Dr._Gary_S._Goodman http://EzineArticles.com/?Salespeople-Go-Where-The-Fat-Profit-Margins-Are!&id=151445 where to buy herbal phentermine
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